Organisational Behaviour Coursework Example | Topics and Well Written Essays - 1750 words

Organisational Behaviour - Coursework Example The control policies should respond to the changing business environment. Our seminar question dealt with analyzing the control activities of News International-News of the world. The organisation was established in 1843 and is the largest selling English Language newspaper in the world. It is a subsidiary company of News International and the chief executive officer is Rebekah Brooks. The organisational behaviour has made the organisation lose its public image due to poor control procedures and numerous complains from the public (Williams, 2011). The control environment encompasses the overall attitudes, awareness and actions of the management regarding the importance of control in the organisation. The management styles, values and organisational culture will provide the platform on which controls in the organisation are operated. The organisation can implement either centralized or decentralized control strategies (Griffin 2012). A centralized control strategy entails a high hiera rchy, many formal rules and procedures and standardized policies. On the other hand, decentralized control strategy is characterized by less formal procedures and decentralized decision making. Some of the control strategies include market control, bureaucratic control and clan control. News International relied mainly on gossip in exposing celebrity scandals, and the target market was the younger generation. They used unethical means in obtaining information like hacking mobile phones and stalking the celebrities. The organisation soon attracted a negative image by being nicknamed News of the Screws. Control measures usually focus on the output and behaviour of employees in the organisation. Acceptable behaviours will improve organisational outputs while output controls will maintain the quality of outputs through minimizing errors and customer complaints. The agency theory of control asserts that the â€Å"principal will determine the work the agent performs† (Pfister 2009: 23). The agent should act in the best interests of the principal. News of the World was an agent of the shareholders. The management ignored the interests of the shareholders by conducting their business activities in an unethical manner. News of the World experienced a conflict of interest since the journalists were also under pressure to satisfy the needs of the customers thus increasing the market share of the newspaper. The management should have provided the employees with more meaningful jobs and not hacking celebrity phones. The organisational culture should also respect people rights to privacy. The cybernetic model of control is geared at aligning the individual goals with the organisational